Rain Media: Director of Performance Marketing

Hiring: Director of Performance Marketing 

Company: Rain Media

Status: Full-time/W2

Location: Phoenix, AZ

Eligibility: US-Based candidates 

Position Overview

We’re looking for a data-driven, results-obsessed Director of Performance Marketing to lead our media buying team and scale new customer acquisition across all paid channels.

You’ll manage a $1.5M–$2M monthly ad budget spanning Meta, TikTok, Google, YouTube, Bing, and AppLovin, with a laser focus on driving profitable growth. Your mission is simple: acquire new customers efficiently and at scale through world-class media buying execution and analytical rigor.

This is a highly visible, leadership-level role reporting directly to the CEO. You’ll build upon a proven system that has already driven 8-figure annual revenue growth, and now needs a dedicated leader to take it to the next level.

What Excellence Looks Like

• You know your numbers, daily CAC, ROAS, MER, and contribution margin by channel, and act fast when they change.
• You deliver consistent acquisition growth while protecting profitability and optimizing spend allocation.
• You lead your team with clarity, urgency, and accountability—removing obstacles and pushing for excellence.
• You test strategically, scale efficiently, and make data-driven decisions that move the business forward.
• You treat the ad accounts like your own P&L and operate with ownership, precision, and pace.

About Organics Ocean

We are a premium direct-to-consumer supplement brand helping people live healthier lives through science-backed, clean, and effective products.

We’re not a company where things stay the same. We test, we optimize, we innovate—and we want someone who thrives in that kind of high-accountability, fast-paced environment.

Why join our team?

High-growth eCommerce brand: Driven by innovation and fast execution, Organics Ocean has seen 350% year-over-year growth.

Ownership & Accountability: We trust our team members to take full ownership of their responsibilities. You are empowered to lead, execute, and improve without micromanagement. We value individuals who take initiative, hold themselves accountable, and drive meaningful results.

A team of high performers: We push boundaries, move fast, and get things done. The company is in a hockey stick growth phase. This is not a good fit for those who don’t want to grow.

Responsibilities 

Performance Marketing Leadership

• Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
• Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
• Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
• Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
• Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.
   

Channel Optimization & Expansion

• Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
• Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
• Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
• Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs.
   

Data, Analytics & Attribution

• Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
• Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
• Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support.
• Identify patterns in channel performance and audience behavior to guide strategic optimizations.
   

Team Leadership & Collaboration

• Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.
• Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests.
• Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation.
• Create alignment and velocity within the team through transparent communication and data-backed decision-making.

Requirements 

Experience

• 7+ years of experience in digital performance marketing, with a strong DTC eCommerce background.
• Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google.
• Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ.
• Experience leading media buying teams and managing agencies or contractors.
• Deep understanding of acquisition funnels, channel diversification, and attribution.
• Supplements or nutraceutical industry experience preferred, but not required.
• DTC ad copywriting experience
   

Technical Skills

• Platforms: Meta, TikTok, Google, YouTube, Bing, AppLovin, Shopify.
• Tools: Triple Whale, ClickMagick, ClickUp, Slack, Google Workspace.
• Analytics: Cohort analysis, CAC/LTV modeling, and marginal ROI analysis.
• Advanced knowledge of attribution and media performance measurement.
   

Soft Skills

• Analytical, decisive, and comfortable leading in a high-growth environment.
• Excellent communicator with the ability to align teams around clear goals.
• High integrity, disciplined work ethic, and bias toward action.
• Thrives under pressure, with strong problem-solving and prioritization skills.

Additional requirements:

• Geographic location preference: Phoenix, AZ
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment

KPI’s Aligned to this Role

• # of new customers, ROAS, new channel revenue

Compensation

• This is a full-time, remote, W-2 employee position. Pay is $150,000-$170,000 USD annually (for U.S.-based employees).
• Healthcare, dental, and vision plans are available 

About Organics Ocean

To learn Daniel’s story and more about Organics Ocean, visit the website.

The company is a place for innovation. Team roles and responsibilities are clear, and the passion of being a part of something bigger than one’s self is shared among everyone. The environment is casual, but the work is serious. Riding this wave of growth only works with A-Players on the team, and that is what everyone is, an A-Player.

Cultural Pillars:

• Accountability: Take full ownership of your responsibilities and their outcomes. You commit to seeing tasks through, accepting both successes and failures as your own, and continuously learning and improving along the way.
• Attention to Detail: We are fully focused on the task at hand. In eCommerce, every action has a ripple effect—one mistake can impact the entire process. By carefully attending to your work, you ensure that each detail contributes to the success of the whole.
• Honesty & Trust: We are transparent, even when it's difficult. Speaking up about hard truths, especially when mistakes are made, helps us address issues before they become bigger problems. As a company, we need to know the challenges in order to fix them. Avoiding the truth only allows issues to fester and harm the company in the long run.
• Innovation: We are continuously pushing the boundaries and exploring new ideas. We're not tied to the status quo—if you see an opportunity for improvement, speak up. We value and encourage fresh thinking to drive the company forward.
• Move Fast and Persevere: We push forward with speed and determination, even when things get tough. In the fast-paced world of e-commerce and startups, challenges are inevitable. Success comes from acting quickly, adapting, and staying resilient when obstacles arise. We don’t slow down when things get hard—we press through and keep moving forward.

Interview process

To apply, please fill out an application at: https://hiring.integrateup.co/

To better allow you to display your skills and to help us determine the best candidates, our recruiting process is approximately four to five weeks and takes place in four rounds:

• Initial Application 
• Skills Application
• Live interview with our recruiting agency, IntegrateUp
• HR Interview within Rain Media
• interview with CEO or manager 

If selected, you will be invited by email to progress to the next round.