Level me up! By: Verena Tschudi, Marketing Manager

Are you an experienced marketer in the online coaching space? 

Do you love overseeing marketing projects and ensuring every detail has been addressed?

Are you a marketing strategist that loves to ideate?

Then we need YOU!

We are seeking a dynamic and strategic Marketing Manager to lead our marketing team and drive the growth of our brand. This role is ideal for a visionary leader who excels in both strategy and execution, with a strong focus on people management, innovation, and operational excellence.

As the Marketing Manager, you will be responsible for developing and implementing cutting-edge marketing strategies that align with our company’s goals. You will lead a talented team, fostering a positive work environment where creativity and collaboration thrive. Your ability to ideate new offers, courses, and events will be key to engaging our audience and driving customer acquisition.

In this role, you will have ownership over our marketing calendar and a multi-year roadmap that ensures our company’s growth while adapting to the evolving needs of our clients and industry. You will oversee the optimization of marketing funnels, traffic management, and conversion strategies across various channels, ensuring that every stage of the customer journey is optimized for success.

If you are a strategic thinker with a passion for driving results, empowering teams, and staying ahead of industry trends, we invite you to apply for the Marketing Manager role and join us in taking our brand to the next level.

Responsibilities (tasks associated with the role)

People Management: 

• Maintain communication with CEO to ensure projects are on target
• Manage and lead team members to achieve goals while assessing resource needs
• Create a positive work environment for team members focused on company values in order for them to thrive and produce excellent work

Strategy and Ideation: 

• Ideate new front end offers, workshops, challenges, webinars, evergreen events, or something that is completely new and radically different
• Responsible for R&D, learning and testing latest customer acquisition ideas and strategies to help with scaling
• Implement the execution of new strategies
• Ownership over marketing calendar
• Empower team to execute aspects of the marketing plan and ensure it comes together as envisioned 
• Develop and maintain a multi-year roadmap that ensures company growth while leaving room for the rapidly evolving needs of the clients, brand, and industry

Growth: 

• Funnel Creation and Conversion: Oversight of funnels to enhance marketing and revenue
• Acquisition and Traffic: Manage current traffic team and help team members grow and develop skills. 
• Conversion: Dial-in engagement campaigns to convert leads at point of sale
  • Optimize conversion from social media channels 
  • Optimize conversion rate on all sales funnels including webinars, challenge funnels, product launches, membership offers, etc. 
  • Perform A/B testing to maximize results + familiarity 
  • Build, strategize and oversee landing page design & development 
• Client Journey Optimization: Assess current client journey and implement new ideas to grow retention 

Marketing Operations: General functions and organizational tasks associated with the role

• Ability to track KPIs and analyze data in order to hypothesize business-driving marketing tactics
• Consistently review website, sales funnels, and/or landing pages for improvements and make improvements based on buyers’ action
• Regularly review business assets for quality updates and improvements and ensure all marketing assets are aligned and consistent with brand standards
• Proactively seek opportunities to streamline systems and processes in Marketing department through SOPs and automations

Requirements (expected proficiencies to excel in this role)

This position is for a person who is:

• Fluent in German and English
• Previously experienced as a Marketing Manager (or similar role)
• Passionate about the professional success of women
• Communicates transparently, clearly and with appreciation
• Proven experience with live launches 
• Driven
• Tech-savvy
• Proactive, takes initiative, and self-motivated
• Works independently
• Transparent
• Direct
• Reliable
• Enthusiastic
• Fast learner and high performer
• Growth mindset
• Willing to invest in this position long-term
• Access to a computer with a reliable internet connection
• Consistent, distraction-free work environment 

Software Utilized by Company

Go High Level, Kajabi, Clickup, Wix, Meta Suite, Google Analytics

Current Team Members

CEO, Director of Operations, Social Media + Ads Manager, Project Manager, Marketing Project Manager, Client Success Manager, Technical AVA, Sales Person

About the company

You can learn more about Verena and the company HERE.