Raising Well Kids: Brand Partnerships Manager

Is forging partnerships with brands on behalf of an influencer your superpower?

Are you passionate about the well-being of children and families?

Are you results-driven with a strong sense of initiative?

Then the team at Raising Well Kids needs you!

Raising Well Kids is looking for a passionate and motivated Brand Partnerships Manager dedicated to nurturing and cultivating relationships with our current affiliates, while also seeking out new partners to expand and enhance their brand collaborations. Raising Well Kids is an educational platform that inspires conscious parenting decisions, challenges mainstream advice, and promotes open dialogue that stimulates healthy discussions around raising well kids.

With more than 385k followers on Instagram, Raising Well Kids has cultivated a community it cares deeply about and the brands the company partners with must be aligned with their mission. You might be a perfect match for this role if you personally use wellness products mentioned in the company’s feed. At the very least, you understand the wellness space and can list products that would make for a great partnership with Raising Well Kids.

The ideal Brand Partnerships Manager will step into the role with strong analytical skills, reviewing and improving their current affiliate processes to foster long-term growth with brands. Meticulous management of affiliate assets and promotion performance is a must. It is also key to understand the dance between a 3 month content calendar and promotional product placement.

You are perfect for this role if you are a go-getter. You truly understand the impact a robust affiliate partnership program can have on a brand and the audience. You have a drive to serve the community with integrity. The drive keeps you motivated to accomplish tasks and projects in a timely manner. You can manage your own time and let your results speak for itself.

You are an excellent communicator because communication yields results as an Brand Partnerships Manager. And results are what you are seeking. To track results, you monitor KPIs and you know how to let conversions drive future content. You can also think critically about creating an affiliate partnership that aligns with future content. 

If this kind of work excites you, and you want to be part of growing a company that focuses on wellness, you’re a great fit for this Brand Partnerships Manager role!

Responsibilities (tasks associated with the role)

• Affiliate Recruitment and Management: 
  • Identify and recruit affiliates whose products align with the influencer's brand and audience. 
  • Negotiate partnership terms.
  • Onboard new affiliates.
  • Maintain relationships to ensure mutual success.
• Partnership Development: 
  • Cultivate strategic partnerships with brands to enhance the influencer's monetization opportunities and expand their reach. 
  • Coordinate partnerships with a content calendar and other affiliate sales to drive engagement and conversions.
  • Negotiate collaboration terms and foster long-term relationships.
• Performance Monitoring: 
  • Track the performance of affiliate and partnership promotions, including key metrics such as clicks, conversions, and revenue generated. 
  • Analyze data to evaluate campaign effectiveness, identify trends, and optimize strategies for maximum impact.
• Revenue Optimization: 
  • Implement strategies to maximize revenue generation from affiliate and partnership activities. 
  • Explore opportunities for upselling, cross-promotion, and other monetization tactics to increase the influencer's earnings potential.
• Contract Management: 
  • Manage contractual agreements with affiliates and partners, ensuring compliance with terms and conditions. 
  • Monitor performance metrics, track deliverables, and handle any issues or disputes that may arise during the partnership.
• Relationship Management: 
  • Cultivate strong relationships with affiliates / partners to foster trust, collaboration, and mutual support. 
  • Serve as the primary point of contact for inquiries, feedback, and coordination between parties.
• Strategic Planning: 
  • Develop and execute strategic initiatives to grow the influencer's affiliate and partnership network, increase revenue streams, and enhance brand visibility. 
  • Identify emerging trends, industry opportunities, and innovative partnerships to drive long-term growth.

Requirements (expected proficiencies to excel in this role)

This position is for a person who is:

• Proven experience in affiliate marketing.
• Strong understanding of Instagram.
• Excellent communication and negotiation skills.
• Creative and strategic thinker.
• Passion for wellness products.
• Self-motivated.
• Ability to work independently.
• Manages time well.

Additional requirements:

• Access to a computer. 
• Reliable internet connection.
• Reliable and distraction-free work environment.
• US-based contractor.

This position is NOT for someone who:

• Likes to be micromanaged.
• Is an influencer with a large following.

Software Utilized by Company

Instagram, Asana, Slack, Google Workspace, Flodesk, Planoly, Shopify 

Current Team Members

CEO, Operations Manager

Offer Details

This is a part-time, contractor position for approximately 10 hours per week. The monthly retainer is between $1,500-$2,000 (based on experience).

About Raising Kids

Raising Well Kids is an educational platform founded by @thewellfam, offering researched-based content that encourages parents to think critically about the products they’re using and choices they’re making in the home. We aim to inspire conscious parenting decisions, challenge mainstream advice, and promote open dialogue that stimulates healthy discussions around raising well kids.

In 5 years, we aspire to be a household name for parents looking for clean product options and inspire families to choose wellness in all aspects of their life.

Learn more about Raising Well Kids here. Or use the handle @raisingwellkids. 

Our core values:

• Health!!! Everything we do, and everything we share is about making more conscious -choices for our kids’ wellbeing
• Education
• Family
• Ingenuity
• Curiosity
• Courage
• Passion

How we work:

• We encourage each other to take risks and to be forward-thinking (rather than always waiting for things to be delegated) – no micromanagement here
• We celebrate fresh ideas and ingenuity – we want you to be passionate about the things we’re sharing and feel like a vested part of our family
• We only meet when necessary, preferring to communicate regularly via asynchronous methods to make sure we’re on the same page
• We value hard work, but also having fun – expect gifs, emojis, and joking around!