Colin Boyd: Organic Social Media Marketing Manager

Position Overview

Is social media the focus of your marketing career?

Are you a creative person that puts a lot of value into aesthetics?

Do you keep your work organized in order to execute timely and efficiently?

Then Colin Boyd and his team need you!

Colin Boyd is a passionate CEO enabling people to become the best version of themselves. He and his wife, Sarah Boyd, have co-run their business for over 14 years in the coaching and digital course industry. Colin has become one of the world's leading voices for helping people confidently sell from virtual and live stages. Colin’s business attracts thousands of clients through his Conversion Story product, his signature course: Sell From Stage Academy, and his Elite Group Coaching program. 

The company is looking for an Organic Social Media Marketing Manager to replace a lot of the work Sarah has been responsible for throughout the life of the company. The role requires someone who brings a proactive attitude to every aspect of their work. As a key player in Colin Boyd’s team, you’ll be responsible for growing all organic social media platforms including mainly Instagram, Facebook, YouTube, the Podcast,  and in the future - TikTok, and Pinterest, while ensuring seamless visual brand alignment. Account reach and increasing followers is paramount. You will work closely with marketing department on podcast initiatives for planning content creation, and the implementation of a structured organic marketing calendar. Your role is to help grow the brand’s reach on social media, ensuring consistent brand message quality across all content while introducing fresh, creative ideas that push the brand forward.

We are seeking someone who is not just organized and capable but who takes responsibility for their work and delivers on promises with a zero-drama policy. Clear and open communication is vital—if you say you'll do something, you do it. The ideal candidate will thrive in a positive, collaborative environment and is willing to learn and adapt to new strategies. You’ll need to be hands-on, taking ownership of tasks, but also work in close sync with the team to ensure smooth execution across various platforms and projects. Your attention to detail and ability to follow through will be key in driving success.

This is an opportunity for someone who is motivated, creative, and passionate about social media marketing. We’re looking for a team member who can bring fresh ideas, and be a reliable part of our growing team. If you’re ready to take on a role where your contributions will be valued, where positivity and collaboration are core values, and where you’ll have the freedom to help shape a growing brand, we’d love to hear from you.

Responsibilities (tasks associated with the role)

Social Media Management and Creation (Instagram, Facebook)

• Develop content with Sarah and execute strategies across Instagram and Facebook to grow audience engagement and brand awareness.
• Create visually appealing content using tools like Canva or other design software, aligning with the brand’s style and guidelines.
• Maintain an organized workflow, ensuring efficient and timely content production and posting.
• Quality-check content to ensure that social media strategies align with the brand’s goals.
• Focus on advancing the brand’s reach through thoughtful content strategy, beyond just posting content.
• Stay open to learning and adapting new strategies for growing social media audiences.
• Collaborate with Sarah to create and schedule posts, including regular content like weekly podcast reels and quote cards.
• In the future, launch and manage TikTok and Pinterest accounts from scratch, ensuring alignment with overall brand strategy.
• Responsible for the following organic marketing channels, in order of most important to least important:
  • (1) Instagram, Facebook & visual branding alignment
  • (2) Podcast 
  • (3) YouTube 
  • (4) TikTok & Pinterest (to launch in the future) 

Branding Alignment & Implementation

• Support Sarah to ensure the consistent brand implementation across all content and platforms.
• Act as an additional set of eyes for branding consistency across the business, working closely with the team to align visual and messaging standards.

Podcast Coordination & Support

• Work closely with Marketing Manager and Sarah to ensure Colin has the materials needed for podcasts and related content.
• Assist with organizing podcast schedules, ensuring timely recording and publishing.
• Provide proactive reminders to Colin and coordinate with other podcasts for guest appearances.

Marketing Calendar & Systemization

• Organize and maintain a systematized organic marketing calendar.
• Work collaboratively with the team to plan content in advance and ensure consistency across platforms.

Collaboration with Marketing & Paid Ads Team

• Coordinate efforts with Marketing Manager, who focuses on paid conversions, ensuring that organic and paid strategies are aligned without overlap.
• Maintain communication with the team to execute content in a way that supports broader marketing goals.

Reporting & Accountability

• Report to Sarah Boyd regarding the quality of content and branding.
• Be accountable to Colin Boyd for execution and performance of social media tasks, ensuring deliverables are completed effectively.

Requirements (expected proficiencies to excel in this role)

This position is for a person who is/has:

• Proven experience posting and growing social media platforms 
• Trustworthy and reliable
• Accountable for tasks and decisions
• Willingness to learn
• Team-oriented
• Takes proactive initiative
• Positive attitude
• Attention to detail
• Problem-solver
• Creative
• Strong aesthetic eye and skill  
• Willing to invest in this position long-term

Additional requirements:

• Work hours for Pacific & Mountain time zone 
• Access to a computer with a reliable internet connection
• Consistent, distraction-free work environment 

Software Utilized by Company

ClickFunnels, Kajabi, WordPress, Convertkit, Asana, Calendly, Voxer, Stripe,, Google sheets/docs, Canva, Later, Tailwind

Current Team Members

CEO, Digital Marketing Manager, Customer Fulfilment Manager, Coach, Special Projects Specialist, Website Manager, Podcast Team, Tech Team in the Philippines

Offer Details

This is a full-time, remote, employee position.

Pay range is $65,000-$70,000 per year (based on experience). 

Benefits include Health and Dental Insurance and 3 weeks of Paid Time Off.

About Colin Boyd

Colin Boyd is a husband and a father who is passionate about enabling people to become the best version of themselves. He has run his own business for over 14 years in the speaking, coaching, and course creation industry. He helps coaches and experts to sell their programs on virtual and live stages.

You can learn more about the company HERE.

The cultural pillars of the company include:

• Integrity - We do what we say.
• Responsibility - We are responsible for what we do.
• Growth - We desire to learn and grow.
• Positivity - We are positive in the face of adversity.