This Naked Mind: Marketing Manager

Position Overview

Are you an experienced marketing professional that has helped a company scale?

Do you have a strong marketing foundation with experience working in all aspects of a marketing department?

Do you let data influence your decision making?

Then the team at This Naked Mind needs you!

Annie Grace and her team of A-players at This Naked Mind are seeking a full-time Marketing Manager to work closely with the CMO and step in as a leader in the marketing department. This role will focus on implementing the latest marketing strategies, tactics, philosophies, and processes to grow the company through increased traffic, engagement, and a strong brand identity. Proven experience is important, but the desire to grow further in a marketing skill set is also needed by the ideal candidate.

This Naked Mind is a mission-driven organization empowering individuals to transform their relationship with alcohol and achieve happier, healthier lives. This Naked Mind teaches individuals how to effortlessly disconnect the emotional and subconscious ties they feel to alcohol so they no longer have the desire to drink. This grace-led, science-based approach has helped people where rehabs have not. Today, This Naked Mind is the leading alternative to AA and has turned into a movement impacting millions across the globe.

Sobriety is not a requirement for this role, but being a marketing rockstar is! Your marketing journey most likely started in organic marketing focusing on social media, podcast production, YouTube, website conversion, or SEO. Even if that wasn’t your starting point, you are well versed in those areas of marketing. You are highly skilled at tracking and interpreting KPIs to make better marketing decisions. You let data lead because numbers don’t lie.

You are perfect for this role if you have found yourself in the weeds of marketing. That could include funnel building or turning campaigns on or off in Meta. At this point in your career, you lead others to do the doing, but you are still able to jump in and get things done. The ultimate goal is to execute and implement new marketing strategies. All the while, you take extreme ownership.

You are passionate about marketing, and you geek out over new marketing trends. Watching the ROAS improve or optimizing a funnel’s conversion rate gets you giddy. Even though you’ve been in the marketing game for awhile, you still find joy in what you do. Aligning with a mission-focused company that wants to scale gets you fired up. You know that working at a startup allows for opportunities not found elsewhere. The impact you can make in the business (and in people’s lives) is limitless.

If your head is nodding as you read this and you feel as if this job description was written for you, then you might be the perfect fit for this Marketing Manager role! 

Responsibilities (tasks associated with the role)

Strategy Implementation: 

• Work closely with the CMO to create and execute innovative marketing plans, ensuring alignment with company objectives and driving business growth.
• Design and optimize marketing funnels to enhance lead generation, customer engagement, and revenue using tools like ClickFunnels, ActiveCampaign, and Zapier.
• Create and implement effective organic sales strategies that attract new customers, build brand awareness, and boost customer loyalty.
• Design and manage targeted email marketing campaigns to nurture leads, increase conversions, and foster customer retention.

Collaboration and Team Empowerment: 

• Work closely with the CMO, project manager, and team members to plan, organize, and maintain an effective marketing calendar and all marketing project plans to successfully hit or surpass company goals and objectives.
• Conducting thorough QC checks with marketing team on “business as usual” materials and ad hoc projects:, including but not limited to emails, landing pages, and social media posts, to ensure that they are error-free and meet brand standards.
• Foster a positive and collaborative work environment that drives success

Funnel Creation and Conversion: 

• Regularly work with team member to design and build new marketing funnels using ClickFunnels, ActiveCampaign, MIghty Networks, etc, ensuring alignment with marketing objectives and business goals.
• Continuously analyze and optimize existing funnels to improve performance, customer engagement, and conversion rates, using data-driven insights to guide improvements.
• Monitor and report on key funnel performance metrics, including conversion rates, revenue generation, and ROI, to evaluate success and inform future funnel strategies.
• Serve as the final checkpoint for all content and marketing materials before public release, ensuring accuracy, consistency, and adherence to brand guidelines, while maintaining the highest quality standards.

Conversion and Traffic Growth: 

• Identify opportunities to expand existing marketing channels and establish new ones, regularly tracking and reporting on audience growth and reach to measure success.
  • Optimize social media channels by creating new strategies
  • Identify new opportunities for podcast expansion
  • Evaluate and improve SEO
  • Strategize YouTube development
• Continuously analyze and refine engagement campaigns, focusing on improving conversion rates and customer interactions across various channels and touchpoints.
• Monitor and report on the growth of key performance indicators (KPIs) related to traffic, engagement, and conversions, using data-driven insights to inform ongoing optimization and strategy adjustments.

Metrics and KPI Tracking:

• Regularly gather and track essential marketing metrics and KPIs, ensuring accurate and up-to-date information is available for decision-making and strategy adjustments.
• Compile and present clear, actionable reports to the CMO based on marketing data, identifying trends, successes, and areas for improvement.
• Use data-driven insights to inform adjustments and refinements to marketing tactics, contributing to a enhanced marketing performance and overall business growth.

Requirements (expected proficiencies to excel in this role)

This position is for a person who is:

• Proactive and takes initiative
• Able to work autonomously
• Tech Savvy
• Excellent with follow-through  
• Thinks outside the box
• Up-to-date on marketing trends
• Solution-oriented
• Takes extreme ownership
• Mission-driven

Additional requirements:

• Available to work CST or EST hours
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment 

This position is NOT for someone who:

• Only wants this job so he/she can work from home
• prefers a slow-paced work environment

Software Utilized by Company
ActiveCampaign, ClickFunnels, Go High Level, Agorapulse, Kajabi, Wordpress, ClickUp, Slack, Voxer, Calendly, Google Workspace

Current Marketing Team Members
CMO, Marketing Coordinator, Tech Implementer, Brand Designer, Virtual Assistant, Copywriter, Project Manager

Offer Details
This is a full-time, remote, employee position. The position will start as a contractor for the first 90 days. Salary is between $80,000-$90,000/year (based on experience). 

Benefits include: personal and professional development budget, access to coaching, 10 days PTO, sick leave, maternity and paternity leave, Birthday off, Community Service time and paid holidays.  

About This Naked Mind
This Naked Mind helps people learn how to control alcohol without pain or deprivation through shame-free experiments, programs and books. Founded by Annie Grace in 2015, This Naked Mind was built upon the findings she discovered during her personal journey of changing her own relationship with alcohol. Rather than teaching people how to be sober (and focusing on behavior), This Naked Mind teaches individuals how to effortlessly disconnect the emotional and subconscious ties they feel to alcohol so they no longer have the desire to drink. This grace-led, science-based approach has helped people where rehabs have not. Today, This Naked Mind is the leading alternative to AA and has turned into a movement impacting millions across the globe with more than a million books sold, 24 million podcast downloads, 450,000+ registrants for the free program, The Alcohol Experiment, and 300,000+ subscribers receiving daily email encouragement.

The cultural pillars of the company include:

Grace First 

• We believe that humans need to be reminded of their worth more than their failures. 
• We believe that gentleness and non-resistance is the path to lasting change
• We recognize that the human brain is wired for survival, which means judgment rather than Grace, so we see that Grace First must be something we do with ourselves in order to be able to extend it to others.

We Run On Light Energy

• We prioritize Joy, Fun & Playfulness knowing that when we fuel our actions with light energy (instead of the heavy energies of fear, frustration, anger and overwhelm) we are happier, more productive, more efficient and able to serve our clients and movement better!
• We use our own, The TNM,  techniques to choose thoughts that feel good and get us the results we desire.

We Set a New Standard

• Whatever we do we aim to do it better than anyone has ever done it before. 
• We set a new standard in our roles, departments, programs, products, and ourselves through constant growth.
• We take 100% personal responsibility for our personal work, and the entire company.