Confidential: Media Buyer

Remote

Full Time

Experienced

Hiring: Media Buyer (Google & YouTube)

Reports to: Director of Marketing

Status: Full-time Contractor

Location: Remote

Position Overview

Are You a Performance-Driven Strategist Who Knows How to Make Google & YouTube Ads Scale?

If you thrive on performance data, love solving ROAS puzzles, and know how to build and scale high-converting campaigns on Google and YouTube, this could be your next big move.

We’re looking for a strategic thinker who can own and scale a multi-million-dollar search engine account. You’ll be responsible for campaign strategy, performance optimization, and growing Google ad spend into the multi-millions, while launching YouTube as a standalone acquisition channel.

This isn’t a plug-and-play role. We want someone who owns results, makes decisive moves, and isn’t afraid to be accountable for outcomes. If you need step-by-step direction or shy away from taking full responsibility, this isn’t the role for you.

Responsibilities (tasks associated with the role)

Budget Management & Channel Scaling

Manage and optimize a $600K/month Google Ads engine, with ~$500K allocated to Search and Performance Max.
Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
Forecast performance, scale winners, and pull back on underperformers with confidence and speed.

Campaign Strategy & Execution

Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
Execute both search and video strategies using Google Ads and YouTube Ads Manager.
Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability.

Performance Optimization

Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
Collaborate with our creative team to brief and test new video and static assets.

Creative & Funnel Collaboration

Partner with the creative team to ensure video scripts and visuals are optimized for YouTube’s first 5 seconds and beyond.
Provide feedback on hooks, visual pacing, and CTA integration based on performance data.
Align paid traffic with appropriate landing pages, upsells, and conversion paths.

Industry Knowledge

Stay current on platform updates, policy changes, and new ad formats for Google and YouTube.
Bring new strategies, trends, and tactics to the table that keep us ahead of the competition.

Requirements

5+ years running paid Google and/or YouTube campaigns
Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
Proven experience growing ad spend
Proven track record of scaling performance with ROAS and CAC accountability
Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
Strong data literacy and ability to interpret performance metrics to drive decision-making
Experience with attribution models and tracking setups (GA4, UTMs, etc.)
Comfortable writing or editing ad copy for performance, not just branding
Self-starter who thrives in a fast-paced, data-driven environment
Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
Familiarity with AI tools to streamline analysis or creative ideation is a plus

Additional requirements:

Willingness to work US time zones, regardless of geographic location.
Access to a computer
Reliable internet connection
Reliable and distraction-free work environment
Must be fluent in English (read/write/speak)

Offer Details

This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.

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What is the most you have scaled a business up in USD using Google ad spend?*

What is your experience with the following task: Building/growing YouTube as its own high-performing acquisition channel*

What is your experience with the following task: Ensuring efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets*

What is your experience with the following task: Forecasting performance, scaling winners, and pulling back on underperformers with confidence and speed*

What is your experience with the following task: Ownership of full lifecycle of Google and YouTube ad campaigns from planning to launch (optimization and scaling)*

What is your experience with the following task: Execute both search and video strategies using Google Ads and YouTube Ads Manage*

What is your experience with the following task: Set up advanced audience targeting, keyword strategies, bidding models, and exclusions*

What is your experience with the following task: Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability*

What is your experience with the following task: Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities*

What is your experience with the following task: Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA*

What level of experience do you have with the following task: Collaborate with our creative team to brief and test new video and static assets*

What level of experience do you have with the following task: Align paid traffic with appropriate landing pages, upsells, and conversion paths*

What level of experience do you have with the following task: Attribution models and tracking setups (GA4, UTMs, etc.)*

What level of experience do you have with the following task: Comfortable writing or editing ad copy for performance, not just branding*

What is your experience with the following tools: Google Ads Editor, Google Tag Manager, Looker Studio, etc.*

What is your experience with the following software: ClickUp*

What is your experience with the following software: Slack*

What is your experience with the following software: Google Workspace*

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IntegrateUp is a recruiting agency that represents companies seeking to fill roles in the digital marketing industry.

If you'd like to stay up to date with our job postings, join our Facebook Group, Hire Up Online.

Confidential: Media Buyer

Apply for this position

Welcome! IntegrateUp is a recruiting agency that represents companies seeking to fill roles in the digital marketing industry.

If you'd like to stay up to date with our job postings, join our Facebook Group, Hire Up Online.

Confidential: Media Buyer

Apply for this position

Welcome!

IntegrateUp is a recruiting agency that represents companies seeking to fill roles in the digital marketing industry.