Rain Media: Performance Creative Strategist

Position Overview

Are you a creative powerhouse who can drive performance in the digital marketing space?

Do you live and breathe direct-response creative strategy, know how to make ads convert, and take full ownership of your work?

Is an ad strategy with paid social like Meta, TikTok, or YouTube your superpower?

If so, then this role is for you.

At Organics Ocean, we’re not just looking for someone to make "good" ads—we need a strategist who can turn insights into high-performing, revenue-driving creative across Instagram, Facebook, TikTok, and YouTube. This role is for someone who takes accountability for results, pays attention to every detail, and moves fast to iterate and optimize creative based on performance data.

If you’re the type to embrace challenges, thrive in fast-paced environments, and bring innovative ideas to the table, keep reading. If you need constant hand-holding, avoid feedback, or struggle to execute, this is not the role for you.

Who we are: Organics Ocean (a Rain Media brand)

We are a premium direct-to-consumer supplement brand helping people live healthier lives through science-backed, clean, and effective products.

We’re not a company where things stay the same. We test, we optimize, we innovate—and we want someone who thrives in that kind of high-accountability, fast-paced environment.

Why join our team?

High-growth eCommerce brand: Driven by innovation and fast execution, Organics Ocean has seen 350% year-over-year growth.

Ownership & Accountability: We trust our team members to take full ownership of their responsibilities. You are empowered to lead, execute, and improve without micromanagement. We value individuals who take initiative, hold themselves accountable, and drive meaningful results.

A team of high performers: We push boundaries, move fast, and get things done. The company is in a hockey stick growth phase. This is not a good fit for those who don’t want to grow.

Responsibilities (tasks associated with the role)

Creative Strategy & Execution

• Develop and own the creative strategy for all paid ads on Meta, TikTok, YouTube, and other platforms, ensuring they drive conversions and revenue.
• Lead the ideation, development, and iteration of ad creatives that stand out in a crowded feed and grab attention within the first three seconds.
• Identify winning creative angles based on audience psychology, industry trends, and data-driven insights.
• Adopt a test-and-learn approach to optimize ad performance, ensuring we continuously improve CTR, CVR, and CPA.

Creative Development & Production

• Develop insightful, strategic creative briefs for designers, editors, and copywriters, ensuring creative assets align with performance goals.
• Develop scripts, storyboards, and shot lists for UGC, influencer, and motion graphic ads.
• Direct and oversee the creation of video and static ads, ensuring engaging storytelling and compelling calls to action.
• Source and work with UGC creators to produce authentic, high-converting content.
• Provide creative feedback and optimization to internal and external creators.

Landing Page & Offer Optimization

• Assist in building, launching, and refining new advertorials and landing pages to improve traffic efficiency and conversion rates.
• Ensure pages are optimized for speed, usability, and performance across all devices.

Data-Driven Optimization

• Analyze ad performance using key marketing metrics (CTR, CVR, ROAS, CPA) to guide creative improvements.
• Run A/B and multivariate tests to refine ad angles, copy, visuals, and hooks.
• Quickly iterate on creative concepts based on real-time data insights—killing underperformers and scaling winners.
• Work closely with media buyers to align creative strategies with targeting, budget allocation, and funnel performance.

Industry Trends & Innovation

• Stay ahead of digital advertising trends and best practices for Meta, TikTok, and YouTube ads.
• Test new creative formats and emerging ad styles to maintain a competitive edge in the market.
• Bring fresh, innovative ad concepts to the table that disrupt and stand out in the crowded DTC space.

Teamwork

• Manage creative workflows and timelines, ensuring assets are delivered on time and at a high standard.
• Communicate effectively with cross-functional teams, including media buyers, marketing strategists, and product teams.

Requirements (expected proficiencies to excel in this role)

• 5+ years of experience in direct-response creative strategy for paid social (Meta, TikTok, YouTube)
• Proven track record of scaling high-performing creatives in eCommerce
• Strong understanding of ad psychology, hooks, and conversion-driven storytelling
• Experience directing UGC-style content, video ads, and motion graphics
• Ability to analyze data and trends to guide creative iterations
• Comfortable working in a fast-paced, high-accountability environment
• Hands-on experience with Canva, Adobe Suite, or other creative tools (You don’t have to design, but you need to know what great design looks like)
• Hands-on experience incorporating AI into the creative process
• Agile and adaptable mindset—able to shift creative approaches quickly based on business priorities and performance data.

Additional requirements:

• Willingness to work US time zones, regardless of geographic location.
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment

• Someone who's main experience is in funnel/landing page/product page optimization. 
• Someone who can't provide examples of their work due to an NDA.
• Someone who hasn't created a paid ad within the last 2 years.
• Someone who doesn't have experience with incorporating AI tools into paid ads.
• Someone who doesn't have D2C brand experience for an e-commerce company.
• Someone who doesn't understand the psychology of conversion-driven storytelling. 

Software Utilized by the Company

Klaviyo, Postscript, Go High Level, Gem Pages, Shopify, ClickUp, Slack, Google Workspace, Dropbox, Microsoft 360, GoDaddy

Offer Details

This is a full-time, remote, W-2 employee position. Pay is $100,000-$110,000/year based on experience. 

About Organics Ocean

To learn Daniel’s story and more about Organics Ocean, visit the website.

The company is a place for innovation. Team roles and responsibilities are clear, and the passion of being a part of something bigger than oneself is shared among everyone. The environment is casual, but the work is serious. Riding this wave of growth only works with A-Players on the team, and that is what everyone is: an A-Player.

Cultural Pillars:

• Accountability: Take full ownership of your responsibilities and their outcomes. You commit to seeing tasks through, accepting both successes and failures as your own, and continuously learning and improving along the way.
• Attention to Detail: We are fully focused on the task at hand. In eCommerce, every action has a ripple effect—one mistake can impact the entire process. By carefully attending to your work, you ensure that each detail contributes to the success of the whole.
• Honesty & Trust: We are transparent, even when it's difficult. Speaking up about hard truths, especially when mistakes are made, helps us address issues before they become bigger problems. As a company, we need to know the challenges in order to fix them. Avoiding the truth only allows issues to fester and harm the company in the long run.
• Innovation: We are continuously pushing the boundaries and exploring new ideas. We're not tied to the status quo—if you see an opportunity for improvement, speak up. We value and encourage fresh thinking to drive the company forward.
• Move Fast and Persevere: We push forward with speed and determination, even when things get tough. In the fast-paced world of e-commerce and startups, challenges are inevitable. Success comes from acting quickly, adapting, and staying resilient when obstacles arise. We don’t slow down when things get hard—we press through and keep moving forward.