Kings Loot: Director of Performance Marketing

Position Overview

Do you know how to drive revenue in a D2C Brand?

Do you have a performance-driven mindset where you let data make decisions?

Do you have a deep understanding of how to marry data with creative strategy?

Do you have a “will to win” that leads you to be scrappy, resourceful and unafraid to take charge in challenging situations?

Then, this opportunity at Kings Loot is for you!

Kings Loot is a faith-based e-commerce company that builds everyday carry products that last a lifetime, including wallets, watches, belts, accessories, and luxe bags. This company values Kingdom Culture, honor, integrity, leadership, teamwork, and excellence. This team feels like a family and believes in a positive environment where growth can happen, while also welcoming feedback and differing opinions.

King’s Loot is looking for a dynamic and driven Director of Performance Marketing to join our team and help us scale to the next level. We need numbers and data-driven experts who knows how to make tough decisions in the ad account, especially under high-pressure situations. You’ll oversee our multi-channel strategies, with a focus on Meta media buying, while ensuring creative strategies are aligned with data insights. If you’ve successfully led performance for a multi 8-figure e-commerce brand or an agency serving such brands, we want to hear from you.

This role is for someone who is scrappy, competitive, and has a relentless will to win. You know what it takes to drive results and thrive in an environment where performance is everything. You’ll work with a small team of media buyers, but ultimately, you’ll be the one who knows how to do it better and faster. Contribution margin is our north star, and we need someone who understands how to leverage omni-channel marketing, drive long-term customer value, and optimize the customer journey from first touch to retention.

At King’s Loot, we value integrity, honesty, and clear communication. You’ll be working closely with leadership and other departments, and we expect you to bring strong opinions backed by data while staying aligned with our brand’s values. If you’re ready to join a fast-paced, high-growth company and be the rainmaker that drives our performance, this role is for you.

Responsibilities (tasks associated with the role)

• Lead Performance Marketing Strategy: Develop and execute strategies to drive performance and scale campaigns across key channels (Meta, Google, Amazon), focusing on contribution margin as the north star metric.
• Meta Media Buying Oversight: Manage the Meta ad strategy and oversee two media buyers, ensuring high-level performance. 
• Omnichannel Marketing: Utilize a deep understanding of omnichannel marketing to drive growth. Strategically manage campaigns across Meta, Google, and Amazon to capture and convert brand awareness into sales.
• Creative Strategy Management: Lead the creative process by combining data insights with creative execution, ensuring that creative assets align with performance goals. Push innovative ideas to test and scale campaigns effectively.
• Customer Journey Optimization: Analyze and optimize the customer journey from first touch to long-term retention. Drive strategies to improve lifetime value (LTV) and increase retention rates to meet contribution margin targets.
• CRO and Analytics: Leverage Shopify, CRO tools, and analytics platforms like TrippleWhale to assess performance and optimize landing pages, diversify ads, and enhance conversion rates.
• Agency and Vendor Management: Manage external agencies to specific KPI targets. Agency partners include Amazon PPC, email, CRO, Meta Ads and Google Ads
• Retention Marketing: Implement retention strategies to maximize LTV, utilizing email marketing and other retention tools. Collaborate with the email marketing agency to drive revenue through retention-focused campaigns.
• KPI Management and Reporting: Own key performance indicators (KPIs) like Contribution Margin, ROAS, and MER. Set benchmarks for performance and ensure the marketing efforts hit company-wide financial targets.
• Innovation and Testing: Continuously test new strategies, creatives, and performance levers. Identify new growth opportunities across existing and potential new channels, focusing on scaling what works and improving what doesn’t.
• Leadership: Possess a willingness to lead from the trenches when necessary, but always staying in front of the team with knowledge, ability, expertise and critical analysis. 
• Working with CEO: Provide transparent accountability of work to CEO. Respond quickly and timely to all messages. This role will work closely with the CEO to execute the performance needed for the brand.

Requirements 

Hard skills needed for this role:

• Tech Stack Knowledge:
  • Ecommerce Platforms: Shopify, META/IG/TikTok Shop, Amazon Store
  • Data Tracking: TrippleWhale
  • Page Builders: Replo
  • CRO - Intelligems & Microsoft Clarity
  • Other SaaS: SKIO, ShipHero, ClickUp, G Suite, SLACK, Figma, AfterSell
• Highly proficient in media buying (Facebook, Google, Amazon - PPC)
• Creating and driving on creative strategy for meta.
• Creating and driving conversion rate optimization, as well as building and optimizing landing pages.
• Dashboard analysis with ability to make decisions based on data
• Understand what’s in-scope and out-of-scope for performances vs. growth marketing
• Excellent math skills

Soft skills needed for this role:

• Strong ethical standards
• Transparent decision-making and communication
• Excellent communication skills with the ability to articulate strategies, provide feedback, and keep the CEO informed.
• Able to navigate a fast-paced environment
• Adaptable and flexible
• Resilient under pressure
• Resourceful and ability to think outside the box

Additional requirements:

• Available to overlap work with 8 am - 5 pm MDT (40 hours a week)
• 5+ years’ experience in marketing
• Proven experience scaling an e-comm brand beyond 7 figures
• Accepting of Christianity
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment

This position is NOT for someone who:

• Does not understand omni-channel marketing
• Does have experience driving revenue for an 8-figure brand
• Needs to be told what to do
• Does not like being held responsible
• Is unavailable to work overlapping MST operating hours
• Has a problem with Christianity
• Has their own business
• Has ever owned their own business

KPI’s Aligned to this Role

Contribution Margin
MER

Software Utilized by Company

G-Suite, Google Drive, ClickUp, Shopify, Klaviyo, MEta Business Suite, Google Analytics (GA4), Intelligems, Tripple Whale, Microsoft Clarity, Slack

Current Team Members

CEO, Director of Finance, Department Managers, Team Leads, Associats, CS Manager/Operations Manager.

Offer Details

This is a full-time, remote, W-2 employee position.

Pay is $150,000++/year based on experience. Benefits include a generous variable compensation package of up to $400k per year. 

About King’s Loot

Kings Loot designs everyday carry products that are built to last a lifetime, for those who desire the best quality. Founded in Colorado Springs, CO in 2019, Kings Loot started with a dream and a paper wallet. Company founder, Joshua, ran home one day from bible college, purchased a sewing machine, and jumped on YouTube to get to work making the very first prototype Kings Loot wallet. Through unwavering determination, he built Kings Loot to what it is today: An e-commerce powerhouse grossing $25 million in revenue with no signs of slowing down. 

Kings Loot believes the only thing standing between where you are and where you want to be is the way you see yourself. When you see yourself like a King, you prosper like a King. “Live Life Abundantly” is a motto Kings Loot stands by, because the company wants their customers to feel like Kings and Queens.

You can learn more about Kings Loot HERE.

The cultural pillars of the company include:

• We believe in a Kingdom Culture from the inside out.
• We take initiative and RESPOND rather than react.
• We believe excellence is not a verb; it’s a way of being.
• We do what we say because we value truth.
• We move forward despite fears and challenges.
• We honor our commitments to others.
• We seek counsel and advice from others and learn from our mistakes.
• We promote a genuine family environment and an atmosphere where great ideas can happen.