Early Life Nutrition Alliance: Digital Marketing Operations Coordinator

Position Overview

Are you a marketing professional with an operational background?

Are you experienced in several areas of digital marketing?

Do you thrive when accomplishing and achieving goals?

Then the team at Early Life Nutrition Alliance needs you!

Early Life Nutrition Alliance is seeking a highly motivated, hands-on Digital Marketing Operations Coordinator to join its growing team. This person will be responsible for running the marketing machine and keeping the wheels oiled. 

Early Life Nutrition Alliance aims to support health care professionals advocate for the role of nutrition during the first 1,000 days through the provision of training, coaching and resources. The company utilizes online courses, webinars, memberships and social media to spread its mission.

You are perfect for this role if you are a flexible and versatile marketer who is equipped to be responsible for the growth of the inbound sales channels.

You are a flexible and adaptable team player who thrives when working at a fast pace.  You have a great understanding of the digital marketing world and know how to execute. You have skills ranging from email marketing, tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with the identity of the brand. 

Ultimately, you will help build and maintain strong and consistent sales through a wide range of online marketing channels. The right person needs to step in this role to achieve all the marketing initiatives that will support that growth. If this excites you, and you are desiring to join a company for several years, then you’re a great fit for the role! 

Responsibilities (tasks associated with the role)

General Responsibilities

• Keep the marketing budget profitable for the year.
• Work with other team members to align marketing efforts with overall business goals.
• Utilizing Asana, oversee multiple projects simultaneously, ensuring deadlines and budgets are met.
• Review and refine copy to ensure accuracy, clarity, and effectiveness.
• Achieve endorsements of the program from leading international associations.
• Nurture and build relationships with key industry players, agencies and vendors.
• Re-market to alumni.
• Audit YouTube strategy and implement new ideas to continue growth of the platform.
• Optimize websites utilizing SEO.

KPI Tracking:

• Emails: Track open rates, click-through rates, and other key metrics to optimize email performance.
• Social Media: Track social media metrics, analyze trends, and provide regular reports on performance.
• Live Launches: Participant engagement through launches.
• And more as needed.

Live Launch Management

• Manage active Facebook group during a live launch including private messages with group members to generate sales.
• Follow up on leads during live launch including emails and phone calls.
• Lead team and project management of two live launches per year. Ensure all initiatives are met, tech is working, and details are scrutinized. 

Funnels

• Utilizing templates in Kajabi, build funnels as needed in order to optimize conversions.
• Monitor funnel performance and make data-driven adjustments to improve conversion rates.

Facebook Ads and Ad Spend

• Plan, create, and manage Facebook ad campaigns to achieve marketing objectives.
• Oversee ad spend and allocate budgets to maximize ROI while staying within financial limits.
• Analyze ad performance metrics, such as CTR, CPA, and ROI, to optimize campaigns and adjust strategies as needed.

Nutrition Plus (Brick and Mortar side of business)

• Strategize and create funnels to direct clients to the site through the practice management software
• Nurture and build referral relationships.
• Build content in Kajabi as needed.

Requirements (expected proficiencies to excel in this role)

• 2 + years of experience in the digital marketing industry.
• 2+ years of experience with online funnels
• Tech-savvy with the ability to learn new software as needed.
• Ability to work autonomously in order to meet deadlines and oversee projects to completion. 
• Excellent written and verbal communication skills
• Passionate and motivated. Wants to make a difference.
• Aligns with the mission of the company.
• Team player.
• Leadership skills.
• Positivity.
• Driven to succeed.
• Confidently makes strategic decisions and takes ownership of marketing initiatives.
• Available to overlap some working hours with Australia
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment 

Benefits

$50-60/hr USD rate, depending on proven experience. Approximately 20-25 hours per week. Opportunity for increased hours as the position grows.

Software Utilized by Company

Keap, Kajabi, Asana, Slack, Canva, Meta Ads, Google Workspace, Zoom and Calendly

Current Team Members

CEO, Marketing Assistant, Program & Member Coordinator, Membership Assistant, Technical Support

About Early Life Nutrition Alliance

Early Life Nutrition Alliance aims to support health care professionals advocate for the role of nutrition during the first 1,000 days through the provision of training, coaching and resources. 

The first 1,000 days (being the period from pre-conception through to toddlerhood) provides a window of opportunity where a healthy environment, particularly good nutrition, can positively influence lifelong health by reducing the risk of allergies, weight complications and chronic diseases.

We moved to a more efficient application tracking system and we want to make sure you'll get the updates on your application! Please whitelist the following domains:

• jazzhr.com
• jazz.co
• applytojob.com

Here's a quick guide on how to whitelist in case you're not yet aware.